McLAREN AUTOMOTIVE TO LAUNCH 18 NEW CARS AS PART OF £1.2BN PLAN TO GO 100% HYBRID BY 2025
12 Jul 2018
Updated and expanded £1.2bn Track25 business plan includes:-
- Between now and 2025, 18 new models and derivatives to be launched
- McLaren sportscar and supercar range to be 100 percent hybrid by 2025
- A new Ultimate Series car as a successor to the McLaren P1TM
- Evaluating “augmentation” technology to introduce step-change in driving experience
- New retail markets being evaulated
- Production to reach 6,000 mid-engined sportscars and supercars a year
At today’s Goodwood Festival of Speed, luxury British sportscar and supercar maker McLaren Automotive has announced its ambitious, wide-ranging business plan that will take the company to its fifteenth anniversary.
Track25 is an evolution of the Track22 plan that was first launched at the Geneva Motor Show in 2016 and the updated plan now includes significant new milestones.
Track25 sets out a clear roadmap for future vehicles, production and technology that will allow the brand to continue to position itself as a major global player in the sportscar and supercar market.
McLaren is committed to ensuring that its sportscar and supercar range will be hybrid within seven years. True to the spirit of pushing the boundaries of technology to benefit drivers, McLaren will also evaluate new augmented driving features and help develop a lighter, superfast-charging, high-power battery system for performance applications that is expected to have over 30 minutes of electric range around a race track.
The company will also continue its drive to win the new supercar ‘weight race’ by ensuring, as it does today, that each of its products is the lightest in their segment. This complements a £50m investment in developing and manufacturing the future of lightweighting technology with the soon to-open McLaren Composites Technology Centre (MCTC). Once fully operational, the MCTC will mean around 57 per cent of vehicle content by value will be UK sourced.
Having launched the world’s first ever petrol-electric hybrid-hypercar five years ago with the iconic McLaren P1TM, fittingly McLaren plan to unleash its successor as part of the Track25 plan.
While staying faithful to the core idea of creating and hand-assembling the world’s best drivers’ cars, McLaren will remain focussed on crafting mid-engined sportscars and sportscars.
Investment in 18 new models or derivatives will help lift production by almost 75 per cent over current levels to around 6,000 cars a year by the middle of the next decade. As now, all will be hand-assembled at the McLaren Production Centre in Woking, England.
Alongside a focus on the on-track and on-road experience, McLaren will introduce technologies designed to improve the owning experience. Cars will feature enhanced cyber protection, improved vehicle tracking and over-the-air (OTA) software updates, allowing McLaren customers to benefit from new features without the need for inconvenient downtime at retailers.
Currently retailed in 31 markets around the world through an 86-stong retailer network, McLaren Automotive is looking at both expanding in existing markets as well as evaluating several major new markets including Russia, India and Central/Eastern Europe. Rising demand means the aim will be to reach 100 retailers within the life of the Track25 plan.
“Everyone at McLaren Automotive remains constant in their focus of designing and crafting the world’s best drivers’ cars. True to McLaren’s spirit, however, our ambitions, continue to grow and our £1.2bn Track25 business plan which covers 18 new models, including a new McLaren P1TM,, is clear proof of that. We are a luxury brand that is committed to investing in innovation, whether that’s in the development and manufacture of our own carbon fibre tubs as part of a new £50m British-based production centre, new powertrains with our entire range due to be hybrid by 2025 or the deployment of technology to enhance the driving and owning experience.
“As a global brand we are set to add more retailers in both existing and exciting new markets as demand for our products continues to grow. While our plan sets the direction for the next seven years to take us through to the middle of the next decade, we need to also pause and acknowledge the great effort, ingenuity and competitive spirit of all of our incredible people on which our success, both now and in the future, rests.”
Mike Flewitt, Chief Executive Officer, McLaren Automotive.
The largest part of the McLaren Group, McLaren Automotive has a global workforce of around 2,300 people with headcount expected to remain broadly stable until 2025 across offices in the UK, US, Bahrain, China, Singapore, Japan and Spain.
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.
Launched in 2010, the company is now the largest part of the McLaren Group.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.
Announced at Goodwood Festival of Speed in 2018, the company’s Track25 business plan will see it invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025.
2017 saw the company launch further models including the second-generation Super Series, the 570S Spider and the McLaren Senna. In 2018, the company launched the 600LT.
To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.
The McLaren Group is a global leader in luxury automotive andtechnology and comprises three businesses: Automotive, Racing and Applied Technologies.
Vice President, Communications & PR | McLaren North America
Phone: +1 714 501 8137
Public Relations | McLaren North America
Phone: +1 765 517 2186