New McLaren 720S 'Ride-On' set to electrify next generation of supercar enthusiasts

27 Jun 2019

  • First-ever McLaren 720S ‘Ride-On’ builds on earlier McLaren P1TM children’s model with even greater McLaren authenticity 
  • Exclusive Papaya Spark launch colour for official McLaren retailers – just like the real car - to come later in the year
  • Seven further McLaren paint choices available in selected global toy stores
  • Infotainment system can play music or even show a movie on dashboard screen
  • Remote control included for ‘autonomous’ or parental driving mode
  • Available to order now, prices start at £315, at selected global toy stores
  • Watch the video at: https://youtu.be/bTierQmUw68

McLaren Automotive is pleased to confirm that the latest version of its multiple award-winning McLaren 720S – recently voted World Performance Car 2019 by the World Car of the Year jury – will be available now for the younger generation of supercar fans to ride home from selected global toy stores.

Empowering this young new generation of enthusiasts with the unparalleled driver involvement that has made the McLaren sportscars and supercars from Woking, UK, acclaimed around the world, the new Ride-On takes the genre to the next level of McLaren authenticity. And with a range of popular McLaren colours available, three-to-six-year-olds have never had it so good, being able to choose from Azores Orange, Belize Blue, Lantana Purple, Onyx Black, Mauvine Blue, Silica White, or Saros Grey.

The new, officially licensed McLaren 720S ‘Ride-On’ follows 2016’s launch of the brand’s first children’s electric car, the McLaren P1TM ‘Ride-On’. Inspiring younger McLaren enthusiasts and future car owners everywhere as the most accessible version of the Ultimate Series icon, the diminutive McLaren P1TM edition proved that small things really can come in McLaren-shaped packages.

Now the McLaren 720S ‘Ride-On’ is set to become the talk of the playground by further embracing the McLaren ethos. Functioning dihedral doors combined with exposed carbon-style elements and signature 720S styling cues immediately identifies the model with the actual car.

Availability of an authentic McLaren colour range for the first time on one of the brand’s ‘Ride-Ons’ confirms this as a playtime runabout that could only have come from McLaren. The exclusive launch colour, available later in the year and only through McLaren Retailers, is the McLaren heritage hue, Papaya Spark. Like the McLaren P1TM ‘Ride-On’, the McLaren 720S ‘Ride-On’ is powered by an electric motor operated by a working accelerator pedal with added engine sounds - because we all like to hear an engine! That “engine” operates with a key, but it can also be controlled by remote control to provide a degree of automotive autonomy, as well as parental control. A brake function –with brake light – and a dashboard display screen that gives key information will help to allay any toddlers’ range-anxiety.

The screen also houses the infotainment system, with buttons for different functions on the dashboard. When not whizzing around the nursery, the youngest of all McLaren drivers can take time out to listen to music or watch a short movie by plugging a USB or SD card into the sockets provided. A selection of popular songs for six-year-olds is pre-loaded into the system. 

Priced from £315, the junior McLaren comes with an equally junior price. In fact, it would be possible to buy seven hundred 720S ‘Ride-Ons’ for the cost of one real 720S Coupé. But just like the real thing, however, every 3-6-year-old’s dream machine is expected to be in high demand.

A video has been released and can be viewed here: https://youtu.be/bTierQmUw68

Ends

Notes to editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group.

The company has defined product families: Sports Series, Super Series, Ultimate Series and Motorsport which are retailed through over 80 retailers in more than 30 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993  it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

Announced at Goodwood Festival of Speed in 2018, the company’s Track25 business plan will see it invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025.

In 2018, the company launched the 600LT and the first two cars of Track25, the McLaren Speedtail, the next Ultimate Series, and McLaren’s first ever Hyper-GT, and 720S Spider. It also opened a new £50m McLaren Composites Technology Centre in the Sheffield region in the North of England that will see it produce the next generation of lightweight carbon fibre ‘tubs’ that are at the heart of all McLaren cars.

2019 saw McLaren launch the 600LT Spider, the unveil of the previously-confirmed track-only Senna GTR and the new McLaren GT revealed as the fourth car of Track25.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise, technology and solutions. These include Richard Mille, Pirelli, Dell Technologies, Ashurst, AkzoNobel and OnePlus.

McLaren Group:
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied Technologies.

Further information:

Roger Ormisher
Head of Global and North American Communications  | McLaren Automotive
Phone: +1 714 501 8137
Email: roger.ormisher@mclaren.com

Amel Boubaaya
Head of Lifestyle and EU Communications | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357
E-mail: amel.boubaaya@mclaren.com

Daniel Golding
Global Head of Corporate Communications | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7717 450469
Email: daniel.golding@mclaren.com

Paul Chadderton
Global Product Communications & PR Manager | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7990 776749
Email: paul.chadderton@mclaren.com

Hunter Skipworth
Social Media Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7990 564 052
E-mail: hunter.skipworth@mclaren.com

Kevin Ritson
Press Officer | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7979 546018
E-mail: kevin.ritson@mclaren.com

Laura Tilley
Public Relations Manager | McLaren North America
Phone: +1 765 517 2186
Email: laura.tilley@mclaren.com

Adam Gron
Retail Marketing Manager – Middle East, Africa and Latin America | McLaren Automotive Limited
Mobile: +973 (0) 66 398339
Email: adam.gron@mclaren.com

Sunny Zhang
PR Communication Director - China | McLaren Automotive Limited
Phone: +86 (0) 21 2074 0520
Mobile: +86 186 1617 9933
Email: sunny.zhang@mclaren.com

Gracia Yap
PR Manager – Asia Pacific | McLaren Automotive Limited
Phone: +65 6338 3700
Mobile: +65 9109 3698
Email: gracia.yap@mclaren.com

Media website: cars.mclaren.press
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