McLaren Beverly Hills named McLaren Special Operations Retailer of the Year 2018

4 Apr 2019

  • This title comes on the heels of the announcement that McLaren Beverly Hills is also the McLaren Automotive Global Retailer of the Year 2018
  • Both accolades show the tremendous capabilities of McLaren Beverly Hills, who came under new ownership at the end of 2017

McLaren Beverly Hills, operated by the O’Gara Group, has been named McLaren Special Operations Retailer of the Year 2018 in recognition of outstanding sales and engagement with McLaren’s bespoke division. The title, which is noteworthy in its own right, is made even more impressive when added to the recent announcement that McLaren Beverly Hills was named McLaren Automotive’s Global Retailer of the Year in 2018.  

The MSO Retailer of the Year award is determined through a points system that looks at overall MSO revenue including retailer-specific commissions and MSO Defined and Bespoke content, as well as marketing efforts, such as MSO-focused events.

In December 2018, McLaren Beverly Hills debuted Racing Through the Ages, a collection commissioned through MSO. The collection, which commemorated McLaren’s racing heritage, featured three distinct themes with a 570S and 570S Spider in each, for a total of six cars. The collection was debuted and celebrated at An Evening with MSO, a celebration thrown by McLaren Beverly Hills. 

“Since taking over the franchise in December 2017, it’s been astonishing what McLaren Beverly Hills has accomplished,”said Tony Joseph, President of McLaren North America. “They have become the largest global retailer in their first year of business, and their focus and passion for McLaren brand has been paramount to their achievements. They have successfully engaged MSO commissions and world-class events for customers and prospects alike. We look forward to their continued momentum and performance in 2019.”

In addition to commissioning bespoke collections, McLaren Beverly Hills has been a big supporter of MSO Defined, which features personalization options for the McLaren Sports and Super Series cars, as well as MSO Bespoke, which allows for almost limitless customization for any new McLaren, from unique exterior paint or interior trim, all the way to the creation of unique, one-off vehicles.

“McLaren Beverly Hills’ level of engagement and success with MSO has been nothing short of amazing and what particularly drives this is their foresight,” said Ansar Ali, Managing Director, McLaren Special Operations. “The strong appetite for MSO bespoke content on the west coast allows them to plan out MSO collections and activities years in advance, confident in the knowledge that there is strong customer demand. This in turn enables us to push our own creativity and produce some exceptionally special cars, just for the Beverly Hills market.”

For more information on the award-winning range of McLaren sportscars and supercars, visit: cars.mclaren.com/. For more information on McLaren Beverly Hills, visit: beverlyhills.mclaren.com/.

Ends

Notes to editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:

McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group.

The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993  it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

Announced at Goodwood Festival of Speed in 2018, the company’s Track25 business plan will see it invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025.

2017 saw the company launch further models including the second-generation Super Series, the 570S Spider and the McLaren Senna. In 2018, the company launched the 600LT and the first two cars of Track25, the McLaren Speedtail, the next Ultimate Series and McLaren’s first ever Hyper-GT, and 720S Spider. In 2019 the 600LT Spider was confirmed as the third car of Track25, with a new GT car announced and the previously-confirmed track-only Senna GTR unveiled.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, OnePlus, Pirelli and Richard Mille.

McLaren Group:
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied Technologies.

Further information:

Roger Ormisher
Vice President, Communications & PR | McLaren North America
Phone: +1 714 501 8137
Email: roger.ormisher@mclaren.com 

Laura Tilley
Public Relations | McLaren North America
Phone: +1 765 517 2186
Email: laura.tilley@mclaren.com

Media website: cars.mclaren.press
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