McLaren Automotive starts its European Sports Series Summer Tour in Barcelona
28 Jul 2017
- McLaren Sports Series Summer Tour commences in Barcelona and will visit 7 different locations in Southern Europe
- Based on the successful 2016 Tour, this time with the addition of test drive opportunities
- New 570S Spider on display and a 570GT available for test drives*
- Test drives booked onsite at each location on the day
McLaren Automotive today commences its 2017 Sports Series Summer Tour, which will showcase the new McLaren 570S Spider and also offer members of the public the opportunity to test drive* the most refined McLaren Sports Series model: the McLaren 570GT.
Starting in Barcelona at the One Ocean Vell Port, the Tour will visit a total of seven city locations in Southern Europe over the next two weeks, breaking during the hotter hours of the day but running late into the evening to allow people to see, touch and even test drive* a McLaren Sports Series car. The McLaren 570S Spider will be displayed on a branded structure that makes it easier to view the new convertible, while an adjacent test drive station will enable quick access to nearby roads.
“We started the concept of a Tour in 2015 with the McLaren 570S, aiming to bring the McLaren brand and the Sports Series range of products closer to the public. We continued in 2016 with the McLaren 570GT as the centrepiece and from these two experiences better understand the expectations of visitors; as a result, as well as showcasing the new McLaren 570S Spider, our 2017 Sports Series Summer Tour includes a test drive experience to further raise awareness of McLaren products and our brand,” said David Gilbert, Regional Director – Europe.
The Sports Series Summer Tour, which features a McLaren 570S Spider on display and a McLaren 570GT available to test drive*, will take place as follows:
28th July: Barcelona - One Ocean Vell Port, Spain
31st of July: Ibiza - Ibiza Magna, Spain
3rd August: Majorca - Porte Adriano, Spain
4th August: Majorca - Porte Adriano, Spain
5th August: Majorca - Marina Tramonta, Spain
9th August: Cannes – Jetée Albert Edouard, France
10th August: St-Tropez – Jean Reveille Pier, France
12th August: San Remo - Portosole, Italy
*570GT test drives subject to availability, age and driving licence restrictions and other terms and conditions.
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading. In March 2017, the second-generation Super Series was introduced at the Geneva Motor Show with the global premiere of the McLaren 720S. The first-ever Sports Series convertible, the McLaren 570S Spider, was launched in June 2017.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Kenwood, Pirelli, Richard Mille and SAP.
Visit cars.mclaren.com for more details.
Global Communications & PR Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
European Communications & PR Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357