McLaren Automotive at the Louwman Museum to showcase modern high-performance sports cars with motor racing heritage
6 Jul 2017
- McLaren Exhibition at the Louwman Museum in The Hague, from July 6 to August 27
- Only 6 years after its launch, McLaren Automotive already owns a fleet of heritage cars that can no longer be purchased new
- Exhibition showcases 16 McLaren models from 1971 to 2016, including Formula 1™ cars and three heritage luxury and high-performance supercars built by McLaren Automotive: 12C 50th Anniversary, P1TM GTR and 675LT Spider
McLaren Automotive, the British manufacturer of luxury, high-performance sports cars and supercars, is showcasing a wide range of historic McLaren cars at the Louwman Museum in The Hague, Netherlands, from July 6 to August 27, 2017. The McLaren Exhibition will see three supercars from McLaren Automotive’s expanding heritage fleet displayed alongside famous McLaren Can-Am and Le Mans competitors and Formula 1™ racing cars driven by Ayrton Senna, Mika Häkkinen and Lewis Hamilton.
The McLaren Exhibition, which opens just one week after McLaren Automotive confirmed strong financial performance in 2016, underpinned by record sales of 3,286 cars during the year, is inaugurated today by Amanda McLaren, the daughter of McLaren Motor Racing Ltd founder, Bruce McLaren.
The three cars from the McLaren Automotive heritage fleet on show at the Louwman Museum are a 12C 50Th Anniversary in McLaren Orange; a P1TM GTR in Harrods livery and a 675LT Spider, in the Solis Green launch colours. All three of these models sold out in a short period following their respective launches.
Commenting on the McLaren Exhibition, David Gilbert, European Managing Director, McLaren Automotive, said: “Only six years after the completion of the McLaren Production Centre and with our fourth consecutive year of profit just announced, we are delighted to display what are already iconic McLaren road cars alongside such historic McLaren racing cars. The Louwman Museum is a perfect platform to showcase this range of cars that together capture the essence of the McLaren brand.”
While McLaren’s history stretches back more than 50 years, McLaren Automotive was founded in 2010 and introduced its first road car, the MP4 -12C – or simply ‘12C’, as it has become known – in 2011. Since then the company has launched new models in quick succession: a Spider version of the 12C was announced in 2012 and in 2013 the limited volume McLaren P1™, the first Ultimate Series model, entered production. The 650 S Coupé and Spider Super Series cars were announced in 2014 and the P1™ GTR and 675LT models – all built in limited numbers – and the all-new Sports Series product family were introduced in 2015. The 570GT joined the 570S Coupe in the Sports Series a year later.
2016 also marked the announcement of McLaren Automotive’s Track22 Business Plan, which committed the company to the introduction of 15 new models or derivatives by the end of 2022. The first of these, the new McLaren 720S, premiered in March at the Geneva International Motor Show and has since accrued 1,500 orders. The second new model under Track22, the McLaren 570S Spider, was announced in June and made its public debut at the end of the month at the Goodwood Festival of Speed in the UK.
McLaren Automotive is represented in the Netherlands by McLaren Utrecht.
Telephone: + 31 30 221 21 21
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
Louwman Museum opening hours and tickets; www.louwmanmuseum.nl
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading. In March 2017, the second-generation Super Series was introduced at the Geneva Motor Show with the global premiere of the McLaren 720S. The first-ever Sports Series convertible, the McLaren 570S Spider, was launched in June 2017.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Kenwood, Pirelli, Richard Mille and SAP.
Visit cars.mclaren.com for more details.
Global Communications & PR Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
European Communications & PR Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357
PR Consultant | McLaren Utrecht
Mobile: +31 651 12 44 45
Media website: cars.mclaren.press
You Tube: www.youtube.com/mclarenautomotivetv